Aaa quality copy Breitling’s rapid growth – its revenues are said to have doubled in the last five years – may be attributed to two things. Its repositioning as a lifestyle brand to target younger buyers, a so-called “new approach to luxury”. And its steady release of revamped models from its near 140-year archive, to keep the watch community salivating.
Perfect replica watches it has dusted off and rebooted include its James Bond-related Top Time, its space-race era Navitimer Cosmonaute and a series of watches commemorating vintage Americana, its Classic Cars Capsule Collection. All have managed to hit the brand new/retro sweet spot, proving hits with critics and consumers alike.
An outlier was arguably the 2020 relaunch of a model called the cheap super clone Breitling Chronomat UK. That watch has its origins in the 1980s, when slim digital watches from Japan had taken over, and just about the last person who wanted to be seen wearing a showy great chronometer was a pilot. An early version was commissioned by Italy’s national aerobatics team – it’s perhaps difficult to think of anything more showy than an Italian national aerobatics team in the 1980s – and the watch was released to the public soon after, as the perfect copy Breitling Chronomat.
According to Swiss replica Breitling lore, the aaa quality fake Breitling Chronomat played a central part in turning people back on to “proper” watches again and, by extension, led us to the 21stCentury boom in Swiss watches we’re living through today. That may be a stretch, but you can understand the company’s keenness to reissue it.